Meet The Curator
The founder who built The 18 Pillars to keep your marketing dollars local
Matthew Tibbitts
Founder & Curator
Not Your Typical Ad Guy
I'm not a career ad guy with a rolodex of recycled campaigns. I'm a Virginia Beach resident who saw an opportunity everyone else missed:
"Affluent neighborhoods are drowning in digital noise, but their refrigerators are empty."
While agencies chase clicks and impressions, I'm doing something radically different: keeping marketing dollars local, building a community wealth loop, and putting my reputation on the line with every mailer.
Built Here. Stays Here. Works Here.
Why local marketing beats Silicon Valley algorithms
You don't send your ad dollars to Silicon Valley, wait 3 weeks for "optimization," and hope the algorithm gods smile on you.
You keep them in Virginia Beach—where 5,000+ high-income households actually see your offer, not just scroll past it.
And here's the kicker: those ad dollars stay local. The designer is local. The postage supports the local USPS. And most importantly, your competitors are permanently locked out.
Google will gladly take money from 10 of your competitors at the same time to show ads to the same person. I won't.
What Goes Around, Comes Around
The community wealth loop explained
When you buy local produce, you're supporting farmers who shop at your business.
When you hire local craftspeople, you're employing neighbors who refer customers to you.
Same logic applies to marketing. Your ad spend becomes someone else's income, which becomes your revenue. It's a closed loop, not a one-way ticket to Silicon Valley.
"You want local produce. You want local craft goods. Why not local marketing that actually keeps your dollars in the community?"
You're Not Dealing With A Team—You're Dealing With Me
The founder as your insurance policy
I'm Matthew Tibbitts, and I built Atlantic Authority because I was tired of watching local businesses get burned by agencies that don't live here, don't care about their results, and disappear after cashing checks.
You're not dealing with a marketing team—you're dealing with me.
When you text at 9 PM with a question, I answer. When your category needs protecting, I'm the one enforcing it. When the mailer goes to print, my name is on it.
That's not a limitation—it's your insurance policy.
I can't hide behind a team when something goes wrong. My reputation in this community is the only thing that matters.
Category Exclusivity
Locked. Guaranteed. No exceptions.
On-Time Delivery
Feb 10th means Feb 10th.
Real Results
Tested. Verified. Ready.
The Vision: Beyond 23451
Building the future of neighborhood marketing
Phase 1: Prove the Model (Now)
Launch in zip code 23451, fill all 18 slots, and demonstrate the power of category exclusivity + premium print + digital integration.
Phase 2: Expand the Network (2026)
Once 23451 is thriving, replicate the model across 2 more premium Virginia Beach zip codes. Each with its own 18 Pillars.
Phase 3: The Neighborhood Favorites (Future)
Transform TheNeighborhoodFavorites.com into an online magazine featuring business profiles, owner stories, and neighborhood spotlights—adding even more value to our partners.
Let's Connect
Questions about The 18 Pillars? Want to discuss your category?